Poster; Speed Underground, by Alan Rogers, 1930
Main details
Reference number | 1983/4/3055 |
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Description | Under Frank Pick's management, the Underground group established a clear corporate design. The bar and circle logo, or roundel, appeared on everything from vehicles to publicity. This Underground publicity poster was published in 1930. Alan Rogers was one of many artists to appropriate the roundel into a bold modernist design. |
Artist | |
Dates | 1930 |
Collection | |
Object type |
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Print code | 1000.1397.17.7.30 |
Location | |
Topics | |
Completeness | 88% |
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Physical description
Dimensions Attribute Value Height 1016mmWidth 635mmDescriptive size Double royalColour Attribute Value Colour - Black
- Blue
- Red
Item content Attribute Value Object title Speed UndergroundText SPEED UNDERGROUND -
People involved
Role Person(s) involved Artist Alan Rogers, 1930Printer Broadway Press Ltd,Publisher Underground Electric Railway Company Ltd, 1930 -
Associated companies, people and places
Places Borough Greater London,
More about poster design
In this longer read, discover how art deco style was used by many designers to create visually stunning Underground and London Transport posters in the 1920s and 1930s.
During the 1920s and 1930s the Underground Group’s posters reached a peak of stylistic quality. Learn how London Transport became a leading patron of the arts, commissioning a wide range of designers, from the famous and established to the new and unknown.
Discover posters from our collection that explore London Transport’s strong visual identity and branding while also reflecting leading modern and contemporary art and design movements.