History of the roundel
The 100 year history of London's iconic logo
Online shop
There’s a range of roundel related items in our shop. Why not take a look?
Play
Find identical roundels from the last century in this matching pairs game
Architecture
Photographs, drawings and artworks from the collection showing how the roundel has been incorporated into architectural design.
Photographs, drawings and artworks from the collection showing how the roundel has been incorporated into architectural design.
Badges
Photographs, drawings and objects from the collection showing how the roundel has evolved as the company’s insignia on vehicles and uniforms.
Photographs, drawings and objects from the collection showing how the roundel has evolved as the company’s insignia on vehicles and uniforms.
Publicity
Posters, leaflets, timetables and maps from the collection for which the roundel provides a unifying logo or the creative inspiration.
Posters, leaflets, timetables and maps from the collection for which the roundel provides a unifying logo or the creative inspiration.
Signs
Signs from the collection charting the development of the roundel in signage from its first appearance on platforms in 1908.
Signs from the collection charting the development of the roundel in signage from its first appearance on platforms in 1908.













