London's sporting calendar has always been well advertised by London Transport. Leading artists took pride in designing posters for major annual events, such as Cup Finals, the Boat Race and Wimbledon Tennis Championships. Local football, rugby and cricket fixtures were also publicised for their ease of access by public transport. Other spectator sports to have featured on posters include show jumping, greyhound racing, ice hockey and speedway. Although outside the capital, the Derby at Epsom was advertised as it could be reached by a special bus service. Surprisingly the 1948 Olympics only appeared on one pictorial poster.
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Middlesex County Cricket Club at Lord's in St John's Wood and Surrey County Cricket Club at The Oval in Kennington are London's two principal cricket grounds in London. As they are both easily accessible by Underground, Test Matches held there have often been the subject of pictorial posters, particularly in the 1930s. Travel by tube, bus or coach to county games and fixtures at smaller grounds in and around London, were also occasionally promoted in posters.
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