Twenty miles sightseeing bus tour, by Pat Keely, 1962
- Published by London Transport, 1962
- Printed by Waterlow & Sons Ltd, 1962
- Format: Double royal
- Dimensions: Width: 635mm, Height: 1016mm
- Reference number: 1983/4/7306
From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
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> Buildings & monuments
A historic city such as London has many important buildings and monuments. The iconic image of the Houses of Parliament or Nelson's Column often appeared in London Transport posters. Some encouraged travel to those specific landmarks, others were to promote conducted tours. Lesser known buildings and monuments in and around London were also publicised. As well as traditional buildings and monuments of historic significance, new architectural developments in London have also been celebrated in posters.
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London Transport's famous conducted bus and coach tours were often promoted on posters. In addition to the regular daytime tours around central London, others ran out to places such as Windsor Castle and Hampton Court. In December, posters advertised the Christmas lights in the West End, as a seasonal addition to the city tour.
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