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Art of the poster label
Visitor's London, 1956 :
Frederic Henri Kay Henrion (1914-1990)
Henrion produced three posters for London Transport in 1956. This design combines photomontage and collage with illustration. Henrion was one of the first designers to successfully introduce this type of surrealist imagery into the language of British advertising.
From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
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