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Windsor Castle

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Windsor Castle, by Clive Gardiner, 1928

This artwork featured in the 1949 Art for all exhibition - Go to film section »

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Art of the poster label

Windsor Castle, 1928 : Clive Gardiner (1891-1960)

Gouache

Gardiner's distinctive style drew inspiration from developments in fine art, particularly Post-Impressionism. In this example his representation of the subject is almost Cubist in appearance, which gives extra depth to the castle steps. Gardiner also taught at Goldsmiths College School of Art.

''If so hackneyed a subject as Windsor were required, it needed a Clive Gardiner to see it afresh and to seize upon the route so few ever take as the best approach to a new view.'

Harold Hutchison, London Transport Publicity Officer, 1949 

 

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poster

Image of a Poster; Windsor Castle, by Clive Gardiner, 1928

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Sightseeing

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From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
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Royal buildings & palaces

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The Tower of London and Buckingham Palace were the most popular royal buildings to appear on sightseeing posters. However, lesser known sights such as St James's Palace and Kensington Palace also featured. Travel to royal buildings just outside London, in particular Windsor Castle and Hampton Court, was also promoted by coach, bus or tram.
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