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Festival of Britain

© estate of abram games and transport for london
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Festival of Britain, by Abram Games, 1951

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Art of the poster label

Festival of Britain, 1951 : Abram Games (1914-1996)

Gouache

Games designed the official emblem for the 1951 Festival of Britain. He cleverly adapted it for this London Transport poster design. The patriotic colour scheme is retained, but the head of Britannia has been replaced with the company roundel.

'Posters should not tell a story, but make a point. The concept of 'maximum meaning, minimum means' was born in my mind and is still my guide today.'

Abram Games, Over My Shoulder, 1960 

 

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poster

Image of a Poster; Festival of Britain, by Abram Games, published 1951

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Events

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London's calendar has always been full of public events. These range from large scale annual events and one-off festivals, for which thousands of Londoners take to the streets, to smaller exhibitions held at a variety of specific venues. Transport companies have always taken the opportunity to promote travel to such events through their posters. On public holidays, when there were no scheduled events to promote, posters encouraged Londoners to travel out into the countryside or to explore the city.
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Civic events & festivals

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The Lord Mayor's Show has been advertised more than any other event on London Transport posters. Dating from 1909, posters promoting the `annual parade have varied dramatically in style and approach to the subject. Festivals and Carnivals have also been widely promoted by posters. These range from large one-off events, such as the Festival of Britain, to popular annual events like the Notting Hill Carnival.
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