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The way for all

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The way for all, by Alfred France, 1911

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Art of the poster label

The way for all, 1911 Alfred France : Gouache

This poster artwork is in gouache paint, the most common medium in early poster design. The final poster reveals how the colour and lettering has been modified at the printing stage to create a more realistic depiction of the Underground.

 

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poster

Image of a Poster; Underground - the way for all, by Alfred France, 1911

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London's transport system

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By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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