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Art of the poster label
Cup final, 1938
Tom Eckersley (1914-1997) and Eric Lombers (1914-1978)
Eckersley and Lombers received their first commission from London Transport after graduating from Salford College of Art. Regarded as rising stars by contemporaries, the commission confirmed their reputation. Eckersley continued to design London Transport posters for fifty years.
London's sporting calendar has always been well advertised by London Transport. Leading artists took pride in designing posters for major annual events, such as Cup Finals, the Boat Race and Wimbledon Tennis Championships. Local football, rugby and cricket fixtures were also publicised for their ease of access by public transport. Other spectator sports to have featured on posters include show jumping, greyhound racing, ice hockey and speedway. Although outside the capital, the Derby at Epsom was advertised as it could be reached by a special bus service. Surprisingly the 1948 Olympics only appeared on one pictorial poster.
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