Rahere, by Charles Pears, 1931
- Published by Underground Electric Railways Company Ltd, 1931
- Printed by The Baynard Press,
- Format: Double royal
- Dimensions: Width: 635mm, Height: 1016mm
- Reference number: 1983/4/3216
From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
Show all records with Sightseeing theme
Places of worship
London's historic churches have always been popular sightseeing destinations. Posters regularly featured St Paul's Cathedral or Westminster Abbey and occasionally smaller churches and chapels. To encourage leisure travel by Green line coach and country bus services, posters also depicted places of worship outside London. These ranged from St Albans and Waltham Abbey to Jordans Quaker Meeting House in Buckinghamshire.
Show all records with Places of worship theme
The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
Show all records with Entertainment theme
Theatre & cinema
London's West End was often promoted by the Underground for its numerous theatres and cinemas. Posters encouraged passengers to travel there in the evenings and weekends. Others encouraged commuters to watch a film or see a show after work, rather than travelling home at rush hour. Theatres on the outskirts of London, such as Kingston and Hammersmith, were also occasionally advertised. At Christmas, London Transport issued posters specifically to promote seasonal pantomimes. These were particularly popular in the 1950s.
Show all records with Theatre & cinema theme