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Art of the poster label
Brightest London, 1924 :
Horace Taylor (1881-1934)
Taylor's design shows how far experiments with flat colour on the Underground had advanced since the introduction of graphic posters sixteen years earlier. All unnecessary detail has been removed to create a striking image.
'Posters are a form of picture-writing. A simplified treatment is easier read…
One hears occasionally talk about flat colour being overdone, but no more suitable treatment for posters has yet been devised.'
Horace Taylor, poster designer, 1933
The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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