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From country to the heart of town; for theatres

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From country to the heart of town; for theatres, by Dora M Batty, 1925

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Art of the poster label

From country to the heart of town, 1925 : Dora M Batty (1900-1966)


Batty's representation of fashionable Londoners epitomises the Art Deco style of 1920s Underground posters. Exquisite costume detail was a feature of
the many posters she produced during this period. Batty later taught textile design at the Central School of Arts and Camberwell College.


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The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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Theatre & cinema

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London's West End was often promoted by the Underground for its numerous theatres and cinemas. Posters encouraged passengers to travel there in the evenings and weekends. Others encouraged commuters to watch a film or see a show after work, rather than travelling home at rush hour. Theatres on the outskirts of London, such as Kingston and Hammersmith, were also occasionally advertised. At Christmas, London Transport issued posters specifically to promote seasonal pantomimes. These were particularly popular in the 1950s.
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