Gravesend, by F Gregory Brown, 1937
- Published by London Transport, 1937
- Printed by The Baynard Press,
- Format: Double royal
- Dimensions: Width: 635mm, Height: 1016mm
- Reference number: 1983/4/4958
Beyond the city
Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs.
Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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> Country walks
Country walks were marketed as a healthy antidote to a week spent in an office or factory. Longer distance 'rambling' became particularly popular during the interwar years.
Many of the posters shown here promote country walks booklets. These included maps and details of rural paths reached by public transport. 'Circular tours' allowed walkers to alight at one stop and rejoin the train or bus further along the route.
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Open air London
Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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The River Thames has always offered Londoners a variety of day trip destinations. London Transport posters have subsequently marketed the river in a number of ways. The depiction of a bustling port celebrates the river's historic importance as an artery and hive of industry and commerce. Picturesque scenes have publicised the river's more tranquil reaches and historic sites. Recent posters, depicting the South Bank, have promoted the Thames as a site for culture and entertainment.
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