© london transport museum collection
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Art of the poster label
The seen, 1948 :
James Fitton (1899-1982)
This design is for a 'pair poster'. The format was standardised in 1947 to comprise one poster for text and one for a picture. Graphic artists like Fitton often carried their design over the two posters, so that the text side complemented the image.
London's transport system
By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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