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London's calendar has always been full of public events. These range from large scale annual events and one-off festivals, for which thousands of Londoners take to the streets, to smaller exhibitions held at a variety of specific venues. Transport companies have always taken the opportunity to promote travel to such events through their posters. On public holidays, when there were no scheduled events to promote, posters encouraged Londoners to travel out into the countryside or to explore the city.
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Royal events, such as Trooping the Colour, take place in London throughout the year. Travel to these annual events was promoted by London Transport posters, particularly in the first half of the 20th century. Many equally spectacular royal occasions, such as coronations and royal weddings, also featured prominently on posters.
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