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It is cooler down below

© Transport for London
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It is cooler down below, by Austin Cooper, 1924

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Artwork

Image of a Poster artwork; It is cooler down below, by Austin Cooper, 1924

b/w print

Image of a photograph; Finsbury Park Underground station on the Piccadilly Line, 1925

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London's transport system

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By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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