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Art of the poster label
Lord Mayor's Show, 1936 :
Edward Wadsworth (1889-1949)
This design for the Lord Mayor's Show was by leading British modernist Edward Wadsworth. The gun motif paid reference to the theme of the 1936 show, 'Defence and Rearmament', although the controversy it caused resulted in the poster being withdrawn.
'If people object to this poster, they must object to the Lord Mayor's Show. Better cancel the whole thing. We shall see if any papers run pictures of the
Show. You'd better not, I suppose? After all, what's a little poster?'
Edward Wadsworth, Daily Express, 6 November 1936
'We felt that the design, produced by Mr Wadsworth, was not only a very good design in itself - regarded purely as a design - but was also a grim statement and a grim reminder of the significance of modern warfare.'
London Transport Board Official, Evening News, 5 November 1936
'If we are to show the beauty of the engines of war to a peacefully travelling public, why not have the guts to show the effects of these instruments. Or would pictures of bullet-riddled bodies be a trifle unseemly?.'
Cassandra, Daily Mirror, November 1936
London's calendar has always been full of public events. These range from large scale annual events and one-off festivals, for which thousands of Londoners take to the streets, to smaller exhibitions held at a variety of specific venues. Transport companies have always taken the opportunity to promote travel to such events through their posters. On public holidays, when there were no scheduled events to promote, posters encouraged Londoners to travel out into the countryside or to explore the city.
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Civic events & festivals
The Lord Mayor's Show has been advertised more than any other event on London Transport posters. Dating from 1909, posters promoting the `annual parade have varied dramatically in style and approach to the subject. Festivals and Carnivals have also been widely promoted by posters. These range from large one-off events, such as the Festival of Britain, to popular annual events like the Notting Hill Carnival.
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