© london transport museum collection
Not available to buy
Art of the poster label
No need to ask a p'liceman, 1908 :
John Hassall (1868-1948)
This was the first pictorial poster commissioned by Pick for the Underground. The bold graphic design contrasted sharply with the wordy layout of earlier transport posters. Hassall, an established and popular commercial artist, was an excellent choice to launch the new approach.
'The Art of the Poster, is the Art of Suggestion'
John Hassall poster designer, c1916
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