Poster

London's sporting calendar has always been well advertised by London Transport. Leading artists took pride in designing posters for major annual events, such as Cup Finals, the Boat Race and Wimbledon Tennis Championships. Local football, rugby and cricket fixtures were also publicised for their ease of access by public transport. Other spectator sports to have featured on posters include show jumping, greyhound racing, ice hockey and speedway. Although outside the capital, the Derby at Epsom was advertised as it could be reached by a special bus service. Surprisingly the 1948 Olympics only appeared on one pictorial poster.
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The first FA Cup Final to be played at Wembley Stadium was held on 28 April 1923. The Underground subsequently issued posters to promote the annual event, particularly in the 1920s and 1930s. These were usually in the panel poster format. Full size pictorial posters were occasionally issued to promote football across the capital, but these rarely mentioned the names of individual clubs or grounds. Local fixtures tended to be listed together on one text based poster.
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