Embankment, by Freda Beard, 1928
- Published by London County Council Tramways, 1928
- Format: Double crown
- Dimensions: Width: 508mm, Height: 762mm
- Reference number: 2005/15297
London's calendar has always been full of public events. These range from large scale annual events and one-off festivals, for which thousands of Londoners take to the streets, to smaller exhibitions held at a variety of specific venues. Transport companies have always taken the opportunity to promote travel to such events through their posters. On public holidays, when there were no scheduled events to promote, posters encouraged Londoners to travel out into the countryside or to explore the city.
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> Civic events & festivals
The Lord Mayor's Show has been advertised more than any other event on London Transport posters. Dating from 1909, posters promoting the `annual parade have varied dramatically in style and approach to the subject. Festivals and Carnivals have also been widely promoted by posters. These range from large one-off events, such as the Festival of Britain, to popular annual events like the Notting Hill Carnival.
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