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Art of the poster label
Highgate Ponds, 1990 :
Howard Hodgkin (born 1932)
Hodgkin's design presents an exception to the standard Art on the Underground format. The image extended beyond the usual boundaries of the poster, which retain a white border. This subtly recalled the way his paintings often spilt out over their frames.
'The Art on the Underground programme has transformed Underground stations into a thriving public art gallery, visited by millions of passengers every day. The programme has enabled the Royal Academy to provide paintings… by leading British artists to an audience far greater and wider than those who presently visit Burlington House..'
Fay Ballard, Royal Academy of Arts Press Officer, 1989
Open air London
Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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Commons & heaths
Historically, London's heaths and commons were managed as an agricultural resource for the local population. Typically less formal than traditional city parks, these rural landscapes also provide a haven for wildlife. Trips to Wimbledon Common and Hampstead Heath were regularly promoted by London Transport. Until the early 19th century Hounslow Heath formed part of the Forest of Middlesex. It is now largely buried beneath the runways of London Airport, but early posters featured its historic associations with legendary highwayman.
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