© London Transport Museum collection
Not available to buy
Letter from Abram Games to Harold Hutchison with copy of his Olympic Games stamp attached, 5 August 1948
Art of the poster label
The commissioning process :
Good poster design relies on a close working relationship between artist and commissioner. Designers are usually approached directly and given a brief to work to, rather than submitting work speculatively. Initial ideas are presented as unfinished 'roughs'. Once approved, the design is redrawn as a finished artwork, often the same size as it will appear on the printed poster.
For many years, the status of winning a commission for London Transport was equalled only by designing stamps for the Post Office. One of the few to do both was Abram Games (see letter). Rejection though was hard to bear as the letter from Charles ('Shep') Shepard shows.
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