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The roads are never up on the Underground

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The roads are never up on the Underground, by Alfred Leete, 1928

This artwork featured in the 1949 Art for all exhibition - Go to film section »

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Art of the poster label

The roads are never up on the Underground, 1928 : Alfred Leete (1882-1933)

Gouache

A skilled lithographer could make alterations to a poster design at the printing stage. A considerable change in colour can be seen when comparing this artwork to the final poster. The result is a clearer, brighter, more eye-catching image.

'The proof of the poster is in the printing'

The Times, 24 March 1928 

 

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London's transport system

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By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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