Wild or savage, by Betty Swanwick, 1954
- Published by London Transport, 1954
- Printed by Curwen Press, 1954
- Format: Double royal
- Dimensions: Width: 635mm, Height: 1016mm
- Reference number: 1983/4/6705
The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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The exotic animals of London's zoos have been the subject of over 100 transport posters. London Zoo in Regent's Park, the world's first scientific zoo, was the most frequently publicised. Ironically however, it was a long walk from any Underground station. Whipsnade zoo, where animals could be observed in a more natural environment, opened near Dunstable in 1931. Posters promoted trips to Whipsnade by the new Green Line coach services. Travel to Chessington zoo by bus was also occasionally advertised.
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Open air London
Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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