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Poster

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Smithfield Club Cattle Show, by Betty Swanwick, 1936

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Events

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London's calendar has always been full of public events. These range from large scale annual events and one-off festivals, for which thousands of Londoners take to the streets, to smaller exhibitions held at a variety of specific venues. Transport companies have always taken the opportunity to promote travel to such events through their posters. On public holidays, when there were no scheduled events to promote, posters encouraged Londoners to travel out into the countryside or to explore the city.
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Exhibitions

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A wide variety of exhibitions in London have been promoted by posters. They range from large annual events, such as the Motor Show at Olympia, to cattle and dairy shows at Royal Agricultural Hall. Exhibitions have also been held in Underground stations. From the late 1920s to the mid 1960s, a variety of exhibitions were held in the booking hall at Charing Cross (now Embankment). Since 2000, Platform for Art has also exhibited work at stations, particularly on their designated platform at Gloucester Road.
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