© london transport museum collection
Bakerloo Centenary 1906-2006; theatreland, by Louise Adolphsen and Sarah Brittain Edwards, 2006
- Published by Transport for London, 2006
- Commissioned by Platform for Art
- Format: Double royal
- Dimensions: Width: 635mm, Height: 1016mm
- Reference number: 2006/10927
London's calendar has always been full of public events. These range from large scale annual events and one-off festivals, for which thousands of Londoners take to the streets, to smaller exhibitions held at a variety of specific venues. Transport companies have always taken the opportunity to promote travel to such events through their posters. On public holidays, when there were no scheduled events to promote, posters encouraged Londoners to travel out into the countryside or to explore the city.
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Posters were often issued to mark significant anniversaries in the history of London's transport. These include the opening of Underground lines and stations, as well as the start of London bus services. Occasionally, other historical anniversaries were remembered in posters, such as the Fire of London. From the late 1950s to the mid 1970s, centenary posters were issued annually to commemorate the lives of interesting people associated with London.
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The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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Theatre & cinema
London's West End was often promoted by the Underground for its numerous theatres and cinemas. Posters encouraged passengers to travel there in the evenings and weekends. Others encouraged commuters to watch a film or see a show after work, rather than travelling home at rush hour. Theatres on the outskirts of London, such as Kingston and Hammersmith, were also occasionally advertised. At Christmas, London Transport issued posters specifically to promote seasonal pantomimes. These were particularly popular in the 1950s.
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