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Everyone's a winner, by agency Turner Associates, 1983

  • Published by London Transport, 1983
  • Printed by Cullum Litho Ltd, 1983
  • Format: Double royal
  • Dimensions: Width: 635mm, Height: 1016mm
  • Reference number: 1999/39812

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London's sporting calendar has always been well advertised by London Transport. Leading artists took pride in designing posters for major annual events, such as Cup Finals, the Boat Race and Wimbledon Tennis Championships. Local football, rugby and cricket fixtures were also publicised for their ease of access by public transport. Other spectator sports to have featured on posters include show jumping, greyhound racing, ice hockey and speedway. Although outside the capital, the Derby at Epsom was advertised as it could be reached by a special bus service. Surprisingly the 1948 Olympics only appeared on one pictorial poster.
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Athletics & running

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In the 1920s and 1930s, athletic championships were advertised on London Transport posters. After the cutbacks of the Second World War however, fewer pictorial posters were issued and athletics no longer featured in the programme. Since it started in 1981, the London Marathon has attracted huge crowds. London Transport issued posters to show spectators and competitors the best way of reaching the route by tube and bus.
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