© london transport museum collection
St Albans; bus 84, by Fred Taylor, 1916
- Medium: Gouache
- Dimensions: Width: 498mm, Height: 746mm
- Reference number: 1999/23013
- Current event: The art of the poster
This artwork features in the current exhibition: The art of the poster - Exhibition details »
Beyond the city
Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs.
Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Towns & villages
Early Underground posters encouraged Londoners to visit the 'old world' towns of Uxbridge, Edgware, Harrow, Chigwell and elsewhere. Many of these destinations were swallowed up by the expansion of Greater London during the 20s and 30s.
Consequently, posters promoted day trips to towns even further afield, including St Albans and Tunbridge Wells. Some of these were aimed at commuters who had moved out of the city to the new suburbs.
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From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
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Places of worship
London's historic churches have always been popular sightseeing destinations. Posters regularly featured St Paul's Cathedral or Westminster Abbey and occasionally smaller churches and chapels. To encourage leisure travel by Green line coach and country bus services, posters also depicted places of worship outside London. These ranged from St Albans and Waltham Abbey to Jordans Quaker Meeting House in Buckinghamshire.
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