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Chingford; Queen Elizabeth

© london transport museum collection

Chingford; Queen Elizabeth, by Austin Cooper, 1931

  • Medium: Gouache
  • Dimensions: Width: 725mm, Height: 1116mm
  • Reference number: 1995/4050

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From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
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Literature & history

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Many sightseeing destinations in London have been promoted for their historic or literary associations. Posters depicted famous figures connected with towns or buildings as a way of encouraging passengers to visit them. These ranged from former Kings and Queens being used to promote associated royal palaces, to the infamous highwayman Dick Turpin being used to encourage travel to Hounslow Heath.
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Royal buildings & palaces

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The Tower of London and Buckingham Palace were the most popular royal buildings to appear on sightseeing posters. However, lesser known sights such as St James's Palace and Kensington Palace also featured. Travel to royal buildings just outside London, in particular Windsor Castle and Hampton Court, was also promoted by coach, bus or tram.
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