© london transport museum collection
Way to theatreland, by Reginald Percy Gossop, 1927
- Medium: Gouache
- Dimensions: Width: 632mm, Height: 1024mm
- Reference number: 1995/4031
The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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The West End
In the same way that the City is traditionally London's business district, the West End has always been its centre for entertainment. Whether for shopping, eating out, going to the cinema or seeing a show, the West End featured on numerous London Transport posters. Being essentially a work destination, the City was rarely promoted for entertainment. However, it did occasionally feature on posters celebrating historic buildings and churches.
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Theatre & cinema
London's West End was often promoted by the Underground for its numerous theatres and cinemas. Posters encouraged passengers to travel there in the evenings and weekends. Others encouraged commuters to watch a film or see a show after work, rather than travelling home at rush hour. Theatres on the outskirts of London, such as Kingston and Hammersmith, were also occasionally advertised. At Christmas, London Transport issued posters specifically to promote seasonal pantomimes. These were particularly popular in the 1950s.
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