Tate Gallery by tube, by David Booth and Malcolm Fowler and Nancy Fowler and agency Fine White Line, 1986
- Published by London Underground Ltd, 1986
- Printed by Print Processes Ltd,
- Commissioned by Art on the Underground
- Format: Double crown
- Dimensions: Width: 508mm, Height: 762mm
- Reference number: 1995/1823
The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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Museums & galleries
London Transport posters have promoted travel to almost all of the capital's many museums and galleries. Some advertised the institutions themselves, whilst others promoted special exhibitions. The exotic and eclectic collections offered the poster artist inexhaustible subject matter. Unlike other London attractions, museums and galleries could be represented by subjects and imagery not normally associated with the city, ranging from dinosaurs to ancient Egyptian sculpture.
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