Weedonhill Wood, by Lucas Kuys, 1992
- Published by London Underground Ltd, 1992
- Commissioned by Art on the Underground
- Format: Four sheet
- Dimensions: Width: 1016mm, Height: 1524mm
- Reference number: 1994/38
Beyond the city
Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs.
Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Forests & woodland
Day trips to the ancient forests bordering London remain a popular poster theme. Landscape artists, such as Walter Spradbery and Gregory Brown, set new standards in the depiction of trees and woodland scenes.
Many of the posters feature Epping Forest, originally reached by motor bus until the extension of the Central line in the 1940s.
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London's calendar has always been full of public events. These range from large scale annual events and one-off festivals, for which thousands of Londoners take to the streets, to smaller exhibitions held at a variety of specific venues. Transport companies have always taken the opportunity to promote travel to such events through their posters. On public holidays, when there were no scheduled events to promote, posters encouraged Londoners to travel out into the countryside or to explore the city.
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Posters were often issued to mark significant anniversaries in the history of London's transport. These include the opening of Underground lines and stations, as well as the start of London bus services. Occasionally, other historical anniversaries were remembered in posters, such as the Fire of London. From the late 1950s to the mid 1970s, centenary posters were issued annually to commemorate the lives of interesting people associated with London.
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