Don't be a standing target., by agency Geoff Perkin Creative Consultancy, 1992
- Published by London Underground Ltd, 1992
- Format: Panel poster
- Dimensions: Width: 418mm, Height: 570mm
- Reference number: 1994/1156
London's transport system
By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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The experience of using the Underground has changed in many respects over the last century, but some aspects of Tube travel are constant. Peak hours have always been crowded and moving large numbers of people under the city has always been a challenge. The Underground has often used posters and car cards to discourage anti-social behaviour and promote courtesy and good travel manners. In reality the ideal passenger of Lunt Roberts' 1927 poster whose 'fair average conduct helps the service' probably never existed.
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