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Tube centenary, by David Black and agency Fine White Line, 1990

  • Published by London Transport Museum, 1990
  • Format: Double crown
  • Dimensions: Width: 508mm, Height: 762mm
  • Reference number: 1990/80/1

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The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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Museums & galleries

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London Transport posters have promoted travel to almost all of the capital's many museums and galleries. Some advertised the institutions themselves, whilst others promoted special exhibitions. The exotic and eclectic collections offered the poster artist inexhaustible subject matter. Unlike other London attractions, museums and galleries could be represented by subjects and imagery not normally associated with the city, ranging from dinosaurs to ancient Egyptian sculpture.
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London's calendar has always been full of public events. These range from large scale annual events and one-off festivals, for which thousands of Londoners take to the streets, to smaller exhibitions held at a variety of specific venues. Transport companies have always taken the opportunity to promote travel to such events through their posters. On public holidays, when there were no scheduled events to promote, posters encouraged Londoners to travel out into the countryside or to explore the city.
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Commemorative events

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Posters were often issued to mark significant anniversaries in the history of London's transport. These include the opening of Underground lines and stations, as well as the start of London bus services. Occasionally, other historical anniversaries were remembered in posters, such as the Fire of London. From the late 1950s to the mid 1970s, centenary posters were issued annually to commemorate the lives of interesting people associated with London.
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