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Richmond riverside

© london transport museum collection

Richmond riverside, by Andrew Coates, 1991

  • Medium: Oil
  • Commissioned by Art on the Underground
  • Dimensions: Width: 830mm, Height: 1020mm
  • Reference number: 1990/123
  • Design stage: Unused design

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Beyond the city

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Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs. Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Towns & villages

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Early Underground posters encouraged Londoners to visit the 'old world' towns of Uxbridge, Edgware, Harrow, Chigwell and elsewhere. Many of these destinations were swallowed up by the expansion of Greater London during the 20s and 30s. Consequently, posters promoted day trips to towns even further afield, including St Albans and Tunbridge Wells. Some of these were aimed at commuters who had moved out of the city to the new suburbs.
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Open air London

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Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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The Thames

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The River Thames has always offered Londoners a variety of day trip destinations. London Transport posters have subsequently marketed the river in a number of ways. The depiction of a bustling port celebrates the river's historic importance as an artery and hive of industry and commerce. Picturesque scenes have publicised the river's more tranquil reaches and historic sites. Recent posters, depicting the South Bank, have promoted the Thames as a site for culture and entertainment.
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