© london transport museum collection
Highgate Cemetery, by Terence Warren, 1990
- Medium: Watercolour
- Commissioned by Art on the Underground
- Dimensions: Width: 288mm, Height: 388mm
- Reference number: 1989/110/2
- Design stage: Concept sketch
Open air London
Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
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Literature & history
Many sightseeing destinations in London have been promoted for their historic or literary associations. Posters depicted famous figures connected with towns or buildings as a way of encouraging passengers to visit them. These ranged from former Kings and Queens being used to promote associated royal palaces, to the infamous highwayman Dick Turpin being used to encourage travel to Hounslow Heath.
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