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Becontree's new park, by Richard Beck, 1935

  • Published by London Transport, 1935
  • Format: Panel poster
  • Dimensions: Width: 318mm, Height: 255mm
  • Reference number: 1983/4/9659

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Beyond the city

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Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs. Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Interwar London witnessed an unprecedented housing boom, fuelled in part by the expansion of the tube system. Following the earlier success of the Golders Green extension, new suburbs were vigorously promoted by the Underground. An even more ambitious policy of suburban development, known as Metro-land, was pursued by the Metropolitan Railway in north west London. Both companies used posters to sell the ideal of a better life in semi-rural surroundings, connected to the city by fast and reliable electric trains.
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Open air London

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Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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There are over 5,000 acres of historic parkland in London. The Underground has always promoted parks as offering a peaceful retreat from the bustle of city life. Each park has its own unique history and character, an element of which is often the subject of promotional posters. Chestnut Time at Bushey Park, the deer at Richmond and horse shows in Hyde Park have all been the subject of posters promoting open air London.
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