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Bluebell time, by Herry Perry, 1935

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Beyond the city

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Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs. Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Day trips

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Posters advertising days out by bus, tram and tube were originally printed to fill empty advertising space. They soon became important in their own right as a way of filling empty seats outside rush hour. Trips to the country by Green Line coaches or tube were particularly popular, with attractive publicity promoting different seasons of the year.These posters played an important part in establishing the reputations of artists such as Edward McKnight Kauffer and Walter Spradbery.
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Forests & woodland

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Day trips to the ancient forests bordering London remain a popular poster theme. Landscape artists, such as Walter Spradbery and Gregory Brown, set new standards in the depiction of trees and woodland scenes. Many of the posters feature Epping Forest, originally reached by motor bus until the extension of the Central line in the 1940s.
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