St Albans, by Verney L Danvers, 1931
- Published by Underground Electric Railways Company Ltd, 1931
- Printed by Waterlow & Sons Ltd, 1931
- Format: Panel poster
- Dimensions: Width: 654mm, Height: 204mm
- Reference number: 1983/4/9143
Beyond the city
Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs.
Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Interwar London witnessed an unprecedented housing boom, fuelled in part by the expansion of the tube system. Following the earlier success of the Golders Green extension, new suburbs were vigorously promoted by the Underground.
An even more ambitious policy of suburban development, known as Metro-land, was pursued by the Metropolitan Railway in north west London.
Both companies used posters to sell the ideal of a better life in semi-rural surroundings, connected to the city by fast and reliable electric trains.
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Towns & villages
Early Underground posters encouraged Londoners to visit the 'old world' towns of Uxbridge, Edgware, Harrow, Chigwell and elsewhere. Many of these destinations were swallowed up by the expansion of Greater London during the 20s and 30s.
Consequently, posters promoted day trips to towns even further afield, including St Albans and Tunbridge Wells. Some of these were aimed at commuters who had moved out of the city to the new suburbs.
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