Ancient and modern, by Bill Leeson, 1966
- Published by London Transport, 1966
- Printed by Leonard Ripley & Company Ltd, 1966
- Format: Double royal
- Dimensions: Width: 635mm, Height: 1016mm
- Reference number: 1983/4/7621
Beyond the city
Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs.
Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Country walks were marketed as a healthy antidote to a week spent in an office or factory. Longer distance 'rambling' became particularly popular during the interwar years.
Many of the posters shown here promote country walks booklets. These included maps and details of rural paths reached by public transport. 'Circular tours' allowed walkers to alight at one stop and rejoin the train or bus further along the route.
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Towns & villages
Early Underground posters encouraged Londoners to visit the 'old world' towns of Uxbridge, Edgware, Harrow, Chigwell and elsewhere. Many of these destinations were swallowed up by the expansion of Greater London during the 20s and 30s.
Consequently, posters promoted day trips to towns even further afield, including St Albans and Tunbridge Wells. Some of these were aimed at commuters who had moved out of the city to the new suburbs.
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