Richard the Lion-Heart, by John Finnie, 1963
- Published by London Transport, 1963
- Printed by Johnson, Riddle & Company Ltd, 1963
- Format: Double royal
- Dimensions: Width: 635mm, Height: 1016mm
- Reference number: 1983/4/7391
From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
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Buildings & monuments
A historic city such as London has many important buildings and monuments. The iconic image of the Houses of Parliament or Nelson's Column often appeared in London Transport posters. Some encouraged travel to those specific landmarks, others were to promote conducted tours. Lesser known buildings and monuments in and around London were also publicised. As well as traditional buildings and monuments of historic significance, new architectural developments in London have also been celebrated in posters.
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Literature & history
Many sightseeing destinations in London have been promoted for their historic or literary associations. Posters depicted famous figures connected with towns or buildings as a way of encouraging passengers to visit them. These ranged from former Kings and Queens being used to promote associated royal palaces, to the infamous highwayman Dick Turpin being used to encourage travel to Hounslow Heath.
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