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Hampstead map, by unknown artist, 1961

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Beyond the city

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Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs. Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Interwar London witnessed an unprecedented housing boom, fuelled in part by the expansion of the tube system. Following the earlier success of the Golders Green extension, new suburbs were vigorously promoted by the Underground. An even more ambitious policy of suburban development, known as Metro-land, was pursued by the Metropolitan Railway in north west London. Both companies used posters to sell the ideal of a better life in semi-rural surroundings, connected to the city by fast and reliable electric trains.
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Open air London

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Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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Commons & heaths

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Historically, London's heaths and commons were managed as an agricultural resource for the local population. Typically less formal than traditional city parks, these rural landscapes also provide a haven for wildlife. Trips to Wimbledon Common and Hampstead Heath were regularly promoted by London Transport. Until the early 19th century Hounslow Heath formed part of the Forest of Middlesex. It is now largely buried beneath the runways of London Airport, but early posters featured its historic associations with legendary highwayman.
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