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London memories; Hampstead, by Fred Taylor, 1918

  • Published by Underground Electric Railway Company Ltd, 1918
  • Printed by Avenue Press Ltd,
  • Format: Double crown
  • Dimensions: Width: 508mm, Height: 762mm
  • Reference number: 1983/4/718

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Beyond the city

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Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs. Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Day trips

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Posters advertising days out by bus, tram and tube were originally printed to fill empty advertising space. They soon became important in their own right as a way of filling empty seats outside rush hour. Trips to the country by Green Line coaches or tube were particularly popular, with attractive publicity promoting different seasons of the year.These posters played an important part in establishing the reputations of artists such as Edward McKnight Kauffer and Walter Spradbery.
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Wartime London

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The Underground Group, and later London Transport, produced a wide variety of public information posters during the First (1914-18) and Second (1939-45) World Wars. The majority of wartime posters advised staff and passengers on emergency rules and regulations. Others were more overtly patriotic, often focussing on the valuable war work undertaken by transport employees. Some First World War Underground posters even urged onlookers to enlist with the armed forces. During the Second World War, posters were also used to explain tube 'etiquette' to the vast numbers of war workers and servicemen using the underground for the first time.
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There was a marked difference between 'propaganda' posters produced by the transport companies during the two wars. Those published by the Underground Group in the Great War (1914-18) presented the conflict as an idealised struggle and urged men to enlist. LT's war posters (1939-45) stressed the individual's role in helping the war effort at home, reinforced with examples from history and the Blitz In both cases, the approach taken reflected the wider poster campaigns of the British government
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