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Christmas Roundabout, by Victor Galbraith, 1958

  • Published by London Transport, 1958
  • Printed by The Baynard Press, 1958
  • Format: Double royal
  • Dimensions: Width: 635mm, Height: 1016mm
  • Reference number: 1983/4/6998

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London's calendar has always been full of public events. These range from large scale annual events and one-off festivals, for which thousands of Londoners take to the streets, to smaller exhibitions held at a variety of specific venues. Transport companies have always taken the opportunity to promote travel to such events through their posters. On public holidays, when there were no scheduled events to promote, posters encouraged Londoners to travel out into the countryside or to explore the city.
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Public holidays

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Public holidays meant that less people were commuting. Keen to fill empty seats on buses, trams and the Underground, London Transport used posters to promote the opportunity for leisure travel. Every Easter, Whitsun and August Bank holiday the public were encouraged to take outings to London's surrounding countryside, towns and villages or to explore the delights of the city. At Christmas many posters promoted shopping, while others simply offered their passengers festive greetings.
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From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
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Sightseeing tours

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London Transport's famous conducted bus and coach tours were often promoted on posters. In addition to the regular daytime tours around central London, others ran out to places such as Windsor Castle and Hampton Court. In December, posters advertised the Christmas lights in the West End, as a seasonal addition to the city tour.
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