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Cassiobury Park, Hatfield House, Hampton Court, St Albans, by Joan Beales, 1956

  • Published by London Transport, 1956
  • Printed by The Baynard Press, 1956
  • Format: Double royal
  • Dimensions: Width: 635mm, Height: 1016mm
  • Reference number: 1983/4/6852

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Open air London

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Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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There are over 5,000 acres of historic parkland in London. The Underground has always promoted parks as offering a peaceful retreat from the bustle of city life. Each park has its own unique history and character, an element of which is often the subject of promotional posters. Chestnut Time at Bushey Park, the deer at Richmond and horse shows in Hyde Park have all been the subject of posters promoting open air London.
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From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
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