Flowers, by William Fenton, 1952
- Published by London Transport, 1952
- Printed by Waterlow & Sons Ltd, 1952
- Format: Double royal
- Dimensions: Width: 635mm, Height: 1016mm
- Reference number: 1983/4/6559
Open air London
Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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London's gardens have been extremely well promoted on posters for the Underground. The subject lends itself perfectly to bright, vibrant and eye-catching design. Many posters simply publicised the seasonal bloom, particularly bluebells, crocuses and daffodils. Others advertised travel to specific locations, such as Kensington Gardens. The world famous botanical collection at Kew Gardens has appeared on more Underground posters than almost any other subject. The gardens at Hampton Court were also promoted as an excursion from London by tram.
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There are over 5,000 acres of historic parkland in London. The Underground has always promoted parks as offering a peaceful retreat from the bustle of city life. Each park has its own unique history and character, an element of which is often the subject of promotional posters. Chestnut Time at Bushey Park, the deer at Richmond and horse shows in Hyde Park have all been the subject of posters promoting open air London.
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