London's open air; no.3 the wild flowers, by Nora Kay, 1948
- Published by London Transport, 1948
- Printed by The Baynard Press,
- Format: Double royal
- Dimensions: Width: 635mm, Height: 1016mm
- Reference number: 1983/4/6197
Beyond the city
Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs.
Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Forests & woodland
Day trips to the ancient forests bordering London remain a popular poster theme. Landscape artists, such as Walter Spradbery and Gregory Brown, set new standards in the depiction of trees and woodland scenes.
Many of the posters feature Epping Forest, originally reached by motor bus until the extension of the Central line in the 1940s.
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Open air London
Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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