The way home, by Marc Fernand Severin, 1938
- Published by London Transport, 1938
- Printed by Waterlow & Sons Ltd,
- Format: Double royal
- Dimensions: Width: 635mm, Height: 1016mm
- Reference number: 1983/4/5165
London's transport system
By 1914 the Underground Group ran most of the Tube lines, three tram systems and the main London bus company, the LGOC. The posters publicise all these transport modes. Outside the Underground Group were the Metropolitan Railway and London County Council (LCC) Tramways, which ran separate poster campaigns. All these companies were merged into London Transport (LT) in 1933. The four main line railway companies also used posters to promote their London suburban services. Transport for London (TfL) replaced LT in 2000 with wider responsibility including taxis, streets, river services and some overground rail.
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Posters have rarely been about commuting, though they frequently encouraged people to move out to the suburbs where they would become regular commuters to central London. Almost as many posters have tried to get passengers to avoid the rush hour, though efforts to get Londoners to 'stagger the working day' have never had much impact. Not surprisingly, posters do not tend to promote the benefits of a commuting lifestyle, but try to mitigate its less appealing aspects.
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