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Davis Cup; Wimbledon, by Tom Eckersley and Eric Lombers, 1937

  • Published by London Transport, 1937
  • Format: Double royal
  • Dimensions: Width: 635mm, Height: 1016mm
  • Reference number: 1983/4/4871

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London's sporting calendar has always been well advertised by London Transport. Leading artists took pride in designing posters for major annual events, such as Cup Finals, the Boat Race and Wimbledon Tennis Championships. Local football, rugby and cricket fixtures were also publicised for their ease of access by public transport. Other spectator sports to have featured on posters include show jumping, greyhound racing, ice hockey and speedway. Although outside the capital, the Derby at Epsom was advertised as it could be reached by a special bus service. Surprisingly the 1948 Olympics only appeared on one pictorial poster.
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Wimbledon Championships and the Davis Cup were the only two Tennis events to be promoted by the Underground. Both held at Wimbledon, a special bus service was advertised from Southfields station on the District line. In 1933, two posters were issued by the Underground to promote Wimbledon Championships. One was for display on platforms and booking office walls and another smaller one was for posting in Underground carriages.
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