The Mall, Captain Cook's statue and Cecil Rhodes House, by Walter Goetz, 1937
- Published by London Transport, 1937
- Printed by The Baynard Press,
- Format: Double royal
- Dimensions: Width: 635mm, Height: 1016mm
- Reference number: 1983/4/4859
From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
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Buildings & monuments
A historic city such as London has many important buildings and monuments. The iconic image of the Houses of Parliament or Nelson's Column often appeared in London Transport posters. Some encouraged travel to those specific landmarks, others were to promote conducted tours. Lesser known buildings and monuments in and around London were also publicised. As well as traditional buildings and monuments of historic significance, new architectural developments in London have also been celebrated in posters.
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There are a number of country houses in and around London, which are open to the public. Some, such as Chiswick House, would once have been in the open countryside but have since been sorrounded by the expansion of London's suburbs. Others, such as Knole and Hatfield, remain beyond the city's boundaries. Travel by bus and coach to these historic houses has been a popular subject for London Transport posers.
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